Zovala zamasewera: Kuponda pakati pa Kufuna ndi Kukhazikika.

Kufuna kwa zovala zamasewera kunapindula ndi masinthidwe angapo pazaka khumi zapitazi, koma zaka ziwiri zapitazi zidakwera kwambiri. Pamene ntchito yochokera kunyumba idakhala yofunikira komanso kulimbitsa thupi kunyumba kunakhala njira yokhayo, masewera omasuka komanso zovala zogwira ntchito zidakwera kwambiri. Kumbali yoperekanso, makampani adawona kusintha kwakukulu pazaka khumi zapitazi. Kusanthula.

Kale zovala zamasewera zidakhalabe gawo lazamasewera akadaulo, ndipo kunja kwa izo, zofuna zidachokera kwa anthu omwe mwina anali ochita masewera olimbitsa thupi kapena amamenya masewera olimbitsa thupi pafupipafupi. Ndi posachedwa pomwe mitundu ya zovala monga masewera othamanga ndi zovala zogwira ntchito zafika pamsika ndi mkuntho. Pre-COVID komanso, kufunikira kwa zovala zamasewera kudakula kwambiri pazaka zambiri chifukwa ogula achichepere amakonda kuwoneka ngati amasewera komanso kuvala zovala zabwino pafupifupi pafupifupi makonda onse. Izi zidapangitsa makampani opanga zovala zamasewera ndi mitundu yamafashoni mofanana, ndipo nthawi zina molumikizana, kutulutsa zovala zamasewera apamwamba kapena masewera othamanga kapena zovala zogwira ntchito zazaka izi. Zogulitsa monga mathalauza a yoga zidatsogolera msika wamasewera, posachedwa makamaka, zomwe zimapanga kufunikira kwa ogula azimayi. Kuyambika kwa mliriwu kunapangitsa kuti ma steroids ayambe kudwala chifukwa kugwira ntchito kunyumba kudakhala kofunikira ndipo kufunikira kudakwera kwambiri mchaka chatha chitangotsika pang'ono mu 2020. zaka khumi komanso. Ma Brand achita bwino pakufunikaku, makamaka kupereka zambiri kwa ogula azimayi, ndipo achitapo kanthu kuti akwaniritse kuyitanidwa kuti akhazikike.

Msika wa zovala zamasewera udawona kuchepa kwakukulu pakufunidwa mu 2020, pambuyo pa kugwedezeka kwamakampani ku Global Financial Crisis. Kupyolera muzaka khumi zapitazi, kufunikira kwa zovala zamasewera kunakhalabe kolimba, zomwe zingayesedwe kuchokera kuzinthu zogulitsira zovala zamasewera kuchokera ku 2010 mpaka 2018 pa avareji ya 4.1% pachaka. Ponseponse, pachimake chazaka khumi mu 2019, zogulira zovala zamasewera zidakula ndi 38 peresenti kuchokera zaka khumi zapitazo mu 2010. Zofuna zidatsogozedwa kwambiri ndi misika ya United States ndi Europe, pomwe misika yaying'ono idayambanso kupeza msika pang'onopang'ono.